Archive for the ‘advertising portfolio.’ Category

Sonny’s Baby Backs for Babies – :30 radio

April 29, 2010

These are two :30 radio spots that I wrote for Sonny’s Baby Backs for Babies promotion during my internship with The Ad Partners in Tampa. The client chose the first one, which was produced and aired.

“Baby Backs for Babies” #1 / :30

MUSIC: soft and soothing … builds and fades

VO: It’s in our bones to be warm and tender.

MUSIC … builds and fades

VO: Some may even call us sweet.

MUSIC … builds and fades

VO: But enough about our baby back ribs…

Because right now, when you order a rack for only $12.99, Sonny’s will donate a portion of the proceeds to the March of Dimes to help save the babies who need it.

SFX: baby laughter

VO: You have good taste, so eat for a good cause.

Sonny’s. Do something warm and tender.

“Baby Backs for Babies” #2 / :30

VO: When Sonny developed his signature baby back ribs, it was a sweet idea …

When he decided to give them the special price of $12.99, it was even sweeter …

Sonny is a real sweet guy, and has always shared this with others. That’s why right now, when you order a rack of his fall-off-the-bone baby backs, he will donate a portion of the proceeds to the March of Dimes to help the babies who need it most …

Baby backs for babies.

How sweet it is …

Sonny’s. Do something warm and tender.

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Ferman Mazda – :60 radio

April 29, 2010

These are some :60 radio spots that I wrote for Ferman Mazda on Florida Avenue during my internship at The Ad Partners in Tampa. A derivative of #4 was chosen by the client, and was produced and aired. (Audio file of the actual spot that ran coming soon.)

FERMAN #1

Ferman Mazda on Florida Avenue would like to say “Thank you, Tampa Bay” for making us Tampa’s number one Mazda dealer. Come in now for our 15th Anniversary Sell-A-Bration to see what makes Ferman Mazda on Florida Avenue so different. Not only do we offer a guaranteed low price on any new Mazda in the State of Florida, we do so without the hassles you’ve come to expect when buying a new car.

And right now, there are even more reasons to celebrate with savings up to $8,000 on remaining 2008 models. Get the sporty 2008 CX-7 from only $17,9 or $179 a month. Get the Mazda CX-9 2008 Motor Trend Sport/Utility of the Year from only $21,9 or $249 a month. Or be one of the first to get the 100% redesigned 2009 Mazda6 from only $199 a month. And as always, $500 free gas and $10 oil changes with every purchase!

So, before you drive around to every dealer in town, ask yourself – is there really another place you need to go? Great deals; great people; all in only one stop. Ferman Mazda on Florida Avenue. Call us today at 888-444-ZOOM or visit us online at FermanMazda.net.

Test drive a New Mazda today!

FERMAN #2

Buying a new car can be a hassle, so Ferman Mazda on Florida Avenue would like to help. We’re Tampa Bay’s number one Mazda dealer because of you, and to show our gratitude, we’re offering you a guaranteed low price on any new Mazda in the state of Florida.

It’s our 15th anniversary, and instead of giving us the traditional crystal, let us give you some untraditional savings. Celebrate with us, and save up to $8,000 on remaining ’08 models. Get the sporty 2008 CX-7 from only $17,9 or $179 a month. Get the Mazda CX-9 2008 Motor Trend Sport/Utility of the Year from only $21,9 or $249 a month. Or be one of the first to get the 100% redesigned 2009 Mazda6 from only $199 a month. And as always, get $500 free gas and $10 oil changes with every purchase!

So why drive around to every dealer in town when you have the number one dealer in your backyard? Great deals, great people, all in one stop. Ferman Mazda on Florida Avenue. Call us today at 888-444-ZOOM or visit us online at FermanMazda.net.

Test drive a new Mazda today!

FERMAN #3

We’re Ferman Mazda on Florida Avenue, and we’re finally fifteen! We know we have a year left before we can drive, but that doesn’t mean we don’t want you to!

Come celebrate with us and see why we’re Tampa’s number one Mazda dealer. Maybe it’s because we offer a guaranteed low price on any new Mazda in the state of Florida…Maybe it’s because we do so without all the hassles that come with buying a new car…OR, maybe you’ll just need to see your reflection in the window of one of our models and you’ll just know. It’s because of you.

To show our appreciation, we’d like to offer you savings up to $8,000 on remaining ’08 models! Get the sporty 2008 CX-7 from only $17,9 or $179 a month. Get the Mazda CX-9 2008 Motor Trend Sport/Utility of the Year from only $21,9 or $249 a month. Or, be one of the first to get the 100% redesigned 2009 Mazda6 from only $199 a month! And as always, we’ll give you $500 free gas and $10 oil changes with every purchase!

We know we’re only fifteen, but we’re mature for our age. We know that we’re the best people, offering you the best deals, right in your backyard. Ferman Mazda on Florida Avenue. Call us today at 888-444-ZOOM or visit us online at FermanMazda.net.

Test drive a new Mazda today…we call shotgun!

FERMAN #4

We’re Ferman Mazda on Florida Avenue and we’d like to thank you, Tampa Bay, for making us Tampa’s number one Mazda dealer. [SFX: chant, “We’re number one!”] We were going to send out thank you cards, but we felt bad about the amount of paper we were using. [SFX: paper crumbling] Then we thought about sending each of you flowers, but we know some of you have allergies. [SFX: sneeze] So, instead, we’ve decided to show our gratitude by offering you a guaranteed low price on any new Mazda in the state of Florida.

It’s OUR fifteenth anniversary, but we’re celebrating by offering YOU savings up to $8,000 on remaining ’08 models. We’re nice like that. [SFX: group, “Awww…”] Get the sporty 2008 CX-7 from only $17,9 or $179 a month. Get the Mazda CX-9 2008 Motor Trend Sport/Utility of the Year from only $21,9 or $249 a month. Or, be one of the first to get the 100% redesigned 2009 Mazda6 from only $199 a month! That’s right…you can be one of the first. You trendsetter, you. And as always, we’ll give you $500 in free gas and $10 oil changes with every purchase.

You could drive around town looking for a better deal, but you’d just be wasting gas. And in today’s economy, who can afford that? [SFX: woman, fades off, “I know I can’t…”] Just come to Ferman Mazda on Florida Avenue. Great people, great deals, all in one stop. Call us today at 888-444-ZOOM or visit us online at FermanMazda.net.

Test drive your next new car today!

FERMAN #5

Here at Ferman Mazda on Florida Avenue, we don’t like to brag. Although we are Tampa Bay’s number one Mazda dealer. We also don’t like to go on and on about our experience in the car-selling business, even though it’s our fifteenth anniversary this year. What we do like to do, here at Ferman Mazda, is save you money. So that’s what we intend on doing. Not only do we offer a guaranteed low price on any Mazda in the state of Florida, we do so without all the usual hassle that comes with buying a new car, but we don’t like to boast about how easy we are to work with.

Right now, we’d like to offer you savings up to $8,000 on remaining ’08 models. Get the sporty 2008 CX-7 from only $17,9 or $179 a month. Get the Mazda CX-9 2008 Motor Trend Sport/Utility of the Year from only $21,9 or $249 a month. Or, be one of the first to get the 100% redesigned 2009 Mazda6 from only $199 a month. We don’t want to show off, but we’ll also give you $500 free gas and $10 oil changes with every purchase.

Here at Ferman Mazda, we don’t want to toot our own horn…we want you to do it for us…from behind the wheel of your new car. Ferman Mazda on Florida Avenue. Call us today at 888-444-ZOOM or visit us online at FermanMazda.net.

Test drive your new Mazda today!

Ferman Mazda – outdoor

April 29, 2010

These are some headlines that I wrote for an outdoor piece for Ferman Mazda on Florida Avenue during my internship with The Ad Partners in Tampa. My creative director, David Allen, went with the one in bold.

Fits in the garage, can’t promise it’ll go down the chimney.

Wrap up something to-go.

Give the gift of go.

You may need a bigger tree.

We made Santa reconsider the sleigh.

Rudolph’s got nothin’ on us.

Driveways are the new stockings.

Sure beats a sack full of coal.

A step up from last year’s necktie.

Four-door holiday cheer.

You’ve been really good this year.

Togetherness. Family. Horsepower.

You’re gonna need a bigger bow.

Holiday zoom.

Happy haul-a-days.

Holiday cheer with a rearview mirror.

Go, go, go. Happy holidays.

If Dasher had a dashboard…

It’s like Dasher with a dashboard.

You won’t have to fake that you like their fruitcake.

It’s like fruitcake with wheels. Except it’s actually tasteful.

Gift cars are always a good idea.

Don’t know what to get ‘em? Give ‘em a gift car.

Avoid embarrassing moments. This gift is one-size-fits-all.

The one-size-fits-all gift.

The Ad Partners Internship Program – print ads

April 29, 2010

These are print ads that I created for a guerilla marketing campaign for The Ad Partners Internship Program. They were placed around campus at the University of South Florida.


Sonny’s Holiday Helpline – :30 radio

April 29, 2010

These are :30 radio spots that I wrote for Sonny’s Hams and Turkeys To-Go promotion during my internship with The Ad Partners in Tampa. The first one was chosen by the client, and was produced and aired.


Sonny’s Holiday Helpline #1

Automated Voice: Hello, and welcome to Sonny’s holiday helpline…

For hams, press one,

For turkeys, press two,

For family mediation, press gently on your temples and rub in a

circular motion…

We assure you that all calls are confidential. Your in-laws will

never know that your “homemade” feast wasn’t exactly made at

home. Sonny’s hams and turkeys are only a phone call away from

your serving tray. Let us do the work so you can concentrate on the

details…

Like polishing that tray.

VO: Sonny’s hams and turkeys to go. All you have to do is set the table.

Sonny’s Holiday Helpline #2

Automated Voice: Hello, and welcome to Sonny’s holiday helpline…

We’re here to make your holiday run smoothly by providing you

with hams and turkeys to go. We assure you that all calls are

confidential – we’ll never let your in-laws know that your

“homemade” feast wasn’t exactly made at home this holiday

season. Why spend hours in the kitchen? You could be dusting.

You have to be prepared to pretend your house is that clean

year-round. Sonny’s hams and turkeys to go are only a phone call

away from your serving tray.

VO: Sonny’s hams and turkeys to go. All you have to do is set the table.



Sonny’s boards – brainstorm.

April 29, 2010

These are a few boards I came up with when working on Sonny’s 8 Dinners Under $8 promotion during my internship with The Ad Partners in Tampa:

Don’t wait,

eat eight!

8 dinners under $8

You’ll be glad

you ate under 8.

Dinners under $8

Big portions.

Wear sweatpants.

8 dinners under $8

Wallet empty?

Get full.

8 dinners under $8

So much food

you’ll need a nap.

8 dinners under $8

Not responsible

for food coma.

Big portions, $8

We pull pork,

not your leg.

8 dinners under $8

Pulling pork,

not yanking chains.

8 dinners under $8

We fill plates,

Not empty wallets.

8 dinners under $8

Stretching dollars,

and waistbands.

8 dinners under $8

Full-sized dinners,

pint-sized prices.

8 dinners under $8

Our chickens

go “cheap.”

8 dinners under $8

Check out

the chicken.

8 dinners under $8

Gobble up

the turkey.

8 dinners under $8

the roosevelt – ybor city.

April 23, 2010

design by efren rebugio, jr. // copy by courtney bishop.

holla atcha gurrrrl.

April 13, 2010

courtney bishop's resume. thus far.

courtney bishop’s resume. thus far. pdf-style.

summer’s eve feminine wash: mother nature.

March 30, 2010

design/copy by courtney bishop.

summer’s eve feminine wash: woo-ha!

March 30, 2010

design/copy by courtney bishop.