Sonny’s Baby Backs for Babies – :30 radio

These are two :30 radio spots that I wrote for Sonny’s Baby Backs for Babies promotion during my internship with The Ad Partners in Tampa. The client chose the first one, which was produced and aired.

“Baby Backs for Babies” #1 / :30

MUSIC: soft and soothing … builds and fades

VO: It’s in our bones to be warm and tender.

MUSIC … builds and fades

VO: Some may even call us sweet.

MUSIC … builds and fades

VO: But enough about our baby back ribs…

Because right now, when you order a rack for only $12.99, Sonny’s will donate a portion of the proceeds to the March of Dimes to help save the babies who need it.

SFX: baby laughter

VO: You have good taste, so eat for a good cause.

Sonny’s. Do something warm and tender.

“Baby Backs for Babies” #2 / :30

VO: When Sonny developed his signature baby back ribs, it was a sweet idea …

When he decided to give them the special price of $12.99, it was even sweeter …

Sonny is a real sweet guy, and has always shared this with others. That’s why right now, when you order a rack of his fall-off-the-bone baby backs, he will donate a portion of the proceeds to the March of Dimes to help the babies who need it most …

Baby backs for babies.

How sweet it is …

Sonny’s. Do something warm and tender.

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